Creative Director / AD
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About

My name is Hernan Pettinaroli but people call me Machete. This is my work. 

Let's connect, work, eat steak and drink whisky.

 

 

CONTACT:

Hernanpettinaroli@gmail.com

(561)213-2365

IG: @meatyoucaneat

ABOUT ME:

My name is Hernan Pettinaroli. I'm a Creative Director/Art Director. I grew up in Argentina, and at 17 moved to the US.

Spending half of my life in the US allowed me to “think” in English and Spanish understanding the nuances from both cultures, making me a stronger strategic thinker when it comes to insights.

Some of my work was recognized in festivals like Cannes, One Show, New York Festivals, Clio, Art Directors Club amongst others.

I love steak, whisky and dogs. I also love making ads, let’s connect and make some together.

EXPERIENCE:

  • Wieden+Kennedy Portland

  • Media Arts Lab

  • Saatchi&Saatchi LA

  • Crispin Porter + Bogusky

  • Lovers Not Haters

  • The Community

  • 24/7 Laundry Service

  • AnyGivenDay

  • Conill Saatchi&Saatchi

  • Latinworks/Third Ear

  • AlmaDDB

  • Casanova//McCann

  • GTB/Zubi Advertising

  • HAVAS

AWARDS:

  • Cannes Lions / Crest Text Messages / Bronze “Print”

  • Cannes Lions / Cricket Wireless John / Shortlist “Radio”

  • Cannes Lions / Volvo Survivors / Silver “Promo, Cars and automotive” (director)

  • Cannes Lions / Volvo Survivors / Bronze “Direct, Cars and automotive” (director)

  • Cannes Lions / Volvo Survivors / Bronze “Outdoor, Use of Media” (director)

  • Cannes Lions / Volvo Survivors / Shortlist “Direct, Guerilla Marketing and Stunts” (director)

  • Cannes Lions / Volvo Survivors / Shortlist “Outdoor, Live Advertisement” (director)

  • Cannes Lions / Volvo Survivors / Shortlist “Promo and Activation” (director)

  • The One Show / Crest Text Messages / Merit

  • Clio / Jane Pain / Shortlist

  • Art Directors Club / Hola Mexico Film Festival / Bronze “TV/Film”

  • WAVE / Crest Text Messages / Silver

  • WAVE / La Alianza Home for Abused Girls / Shortlist “Public Services Commercials”

  • WAVE / Hola Mexico Film Festival / Gold “Film-Integrated Film”

  • WAVE / Hola Mexico Film Festival / Gold “Film-Travel and Entertainment”

  • WAVE / Hola Mexico Film Festival / Gold “Promo-Traditional Media”

  • WAVE / Hola Mexico Film Festival / Silver “Film-Internet Film”

  • WAVE / Hola Mexico Film Festival / Silver “Promo-Travel and Entertainment ”

  • WAVE / Hola Mexico Film Festival / Silver “Integrated Campaign”

  • WAVE / Hola Mexico Film Festival / Shortlist “Events”

  • WAVE / Cricket Wireless, John / Shortlist “Public Services Commercials”

  • New York Festivals / Hola Mexico Film Festival / Shortlist “TV/Film”

  • New York Festivals / Hola Mexico Film Festival / Shortlist “Photography”

  • New York Festivals / Rosetta Stone Mistakes / Bronze “Posters”

  • New York Festivals / Cricket Wireless John / Shortlist “Acting”

  • New York Festivals / Cricket Wireless John / Shortlist “Business equipment and services”

  • EFFIE / Tide Wash Away Labels / Bronze

  • LONDON INTERNATIONAL AWARDS / Cricket Wireless / Bronze “Radio Campaign”

  • LONDON INTERNATIONAL AWARDS / Cricket Wireless John / Finalist “Scriptwriting”

  • LONDON INTERNATIONAL AWARDS / Cricket Wireless, John / Finalist “Utilities”

  • EPICA Awards / Rosetta Stone Mistakes / Bronze “Posters”

  • FIAP / La Alianza Home for Abused Girls / Silver “Public Awareness”

  • FIAP / Hola Mexico Film Festival / Bronze “Photography”

  • FIAP / Hola Mexico Film Festival / Finalist “Special Effects”

  • FIAP / Hola Mexico Film Festival / Finalist “Sound Design”

  • FIAP / Cricket Wireless, John / Silver “Jingles”

  • FIAP / Cricket Wireless, John / Bronze “Public Services Commercials”

  • Sol de Iberoamerica / Crest Smiles: Break Up / Silver

  • Sol de Iberoamerica / Crest Smiles: Cry / Silver

  • Sol de Iberoamerica / Crest Smiles: Photos / Silver

  • Sol de Iberoamerica / Crest Smiles: Rain / Silver

  • Sol de Iberoamerica / La Alianza Home for Abused Girls /

  • Silver Sol de Iberoamerica/ Hola Mexico Film Festival / Silver “TV Individual”

  • Sol de Iberoamerica/ Hola Mexico Film Festival / Bronze “Best Campaign”

  • Sol de Iberoamerica/ Hola Mexico Film Festival / Finalist “TV/Cine”

  • Sol de Iberoamerica / Rosetta Stone Mistakes / Finalist “Local Graphics”

  • Sol de Iberoamerica / Hidden Valley Ranch Dress It / Finalist “Local Graphics”

  • Sol de Iberoamerica / Cricket Wireless, John / Bronze

  • USH Idea Awards / Volvo Survivors Sales Agents - 4th in top 5 ideas

  • USH Idea Awards / Crest TV Campaign / Gold “Print”

  • USH Idea Awards / Crest Smiles / Gold “TV Campaign”

  • USH Idea Awards / La Alianza Home for Abused Girls / Shortlist “Innovation”

  • USH Idea Awards / La Alianza Home for Abused Girls / Shortlist “Digital”

  • USH Idea Awards / La Alianza Home for Abused Girls / Gold “Film”

  • USH Idea Awards / Hola Mexico Film Festival / 2nd Best Idea of the year

  • USH Idea Awards / Hola Mexico Film Festival / Best of Show “TV/Film”

  • USH Idea Awards / Rosetta Stone Mistakes / Gold “OOH Campaign”

  • USH Idea Awards / Rosetta Stone Mistakes / Gold “Print single”

  • USH Idea Awards / Rosetta Stone Mistakes / Gold “Print campaign”

  • USH Idea Awards / Hidden Valley Ranch Dress It / Gold “Print Campaign”

  • Caribe Awards / Hola Mexico Film Festival / Silver “Alternate Media”

  • Caribe Awards / Hola Mexico Film Festival / Silver “Production”

  • Caribe Awards / Hola Mexico Film Festival / Bronze “TV Campaigns”

  • Caribe Awards / Hola Mexico Film Festival / Silver “Integrated Campaign”

  • Caribe Awards / Cricket Wireless John / Bronze

  • Radio Mercury Awards / Cricket Wireless John / Finalist

  • Adforum Greatest Hits / Hola Mexico Film Festival / Featured Selection